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ELEVATE DIVE -- October 2022
Getting to Beta!
TL;DR. (Quick summary)
We've been squashing bugs!
We will hit the 'Live' button in November!
We will onboard our first users on our beta platform this month. (For real this time!)
If you'd like to catch up and hear about our launch plans for Elevate. Let's schedule 30 minutes here: https://calendly.com/elevate-health/30min
What does Elevate do?
Elevate is a fitness-centric social network that revolves around helping health-conscious individuals log their gym workouts and diets by powering users' cameras with futuristic patent-pending technology. We believe this tech will become the gold standard for consumers to track their daily fitness goals, minimizing 90% of the typing and tapping on a phone screen that is required to log them. We are building this new camera-utilized segment of digital fitness by leveraging various aspects of artificial intelligence and machine learning.
August & September Goals
Redesign Landing Page ❌
Complete Product Build for Beta Version ❌
Launch Beta with Feedback Portal on TestFlight ❌
Onboard First Users ❌
Seek Out Bugs & Destroy ✅
Before we could open the flood gates, we wanted to make sure everything looked and felt like Elevate should. A step up.
As we started to test the product on our own, we recognized there were just too many "issues" to open the Beta (we won't refer to them all as 'Bugs'). These issues were not with the actual functionality of what Elevate does at its core; but a thousand papercuts would immobilize the best of us. These issues were across design, code, servers, models, databases, UX and onboarding. We've rectified 94 of the 112 issues we identified as of publish.
Simultaneously, we have built some necessary mechanisms to find bugs and address them quickly. Though it pained us to not launch as stated, we are happy that Elevate's very first users won't have to deal with an unpleasant experience on their first day.
On Landing Page
Our goal is to have this completed before we hit "Live". We are currently user-testing different product demo videos and copy writing to gauge what resonates best with some of our target customer personas. Here is one such demo video:
Always looking for introductions to Health-Focused Influencers who film short-video content!
We are gearing up for an angel round of fundraising that we will conclude before the December Holidays. If you're interested in becoming an investment partner with Elevate, set up an intro call with us here! Early believers will get much more favorable terms vs people who come onboard post-launch.
Goals for October:
Redesign Landing Page
Complete Product Build For Beta Version
Launch Beta & Onboard First Users
Thank you Sigrid for being our safety blanket when it comes to design. I cannot tell you how many times Rich & I have hit a roadblock and both default to "Let's just see what Sigrid thinks!". Your ideas and insights on the designs of Elevate have been instrumental in building what we believe will be one of the best designed social network apps in the world. We appreciate the efforts and energy you have shared with us.
Sean, Co-Founder and COO
P.S. Make sure to congratulate Rich on becoming a US Citizen! 30 years in the making!