ELEVATE DIVE -- February 2023
The Warm Up
“People see Elevate and definitely don’t realize they are on a platform built by only 2 people.”
TL;DR. (Quick summary)
We onboarded 75 users into our Beta.
8 influencers with >50k followers have joined Elevate and will begin promoting it!
Introduced New Food Recognition System that analyzes 5000 global dishes.
If you'd like to catch up and discuss Elevate’s next steps. Let's schedule a quick 30 min call here: https://calendly.com/elevate-health/30min
What is Elevate?
Elevate is a health-centric social network that revolves around speeding up how gym workouts and diets are logged by powering users' cameras with patent-pending technology. We believe our tech will become the gold standard for consumers to track their daily fitness goals, minimizing 90% of the typing typically done on apps across the industry. We are building a new segment in digital health which we call camera-utilized fitness tracking.
Highlights.
January Goals
Onboard our first 100 users ❌
Complete 2 Experimental Non-Paid User Acquisition Campaigns. ✅
KPIs (Key Performance Indicators) set. ✅
App updates
4 New Versions (1.0.4 & 1.1.1 & 1.1.2 & 1.1.3)
New Food Recognition System. New Quantity Slider for packaged items and preloaded recipes. Add custom ingredients to scanned and searched items. New audio posts. New Chat Screen. Bugs Fixed & Performance Enhancements.
Discussion
Last month, we began our 3-month Beta, which we call ‘The Warm Up’. The opportunity to finally put our product in busy gym going, diet-conscious human beings’ hands was a dream come true. We learned a few things:
We’ve built a big social network that has a lot going on. We need to shine a brighter light on where and how our community can derive the most value.
We must help guide user flows better with more intuitive designing, well-written prompts, timely haptics and better educating in the onboarding process.
Many of the users who signed up for our mailing list 18 months ago lost interest and more likely hope that we would ever launch. So we spent the last month laying the groundwork for other creative ways of distribution while also beginning to re-engage that group of early supporters.
That groundwork has included enlisting the support of a growing list of influencers across TikTok, Instagram, Facebook & Twitter.
KPIs (Key Performance Indicators)
We will monitor these KPI metrics closely for the remaining 2 months of our Beta:
DAUs (Daily Active Users), more specifically what percentage of our MAUs (Monthly Active Users) are DAUs [ We’d love to see this daily engagement > 80% but until we grow a more balanced population of active users + active creators we don’t want to see this number dip below 25%]
DAUs Daily Scan Average [ We’d like to see this number over 5 ]
Total Scans Logged / week & month [ Beta users have logged 250 scans ]
Workouts & Meals Logged / wk & month [Beta has logged 164 workouts & meals]
Total Posts [ Beta users posted 187 posts on Elevate this first month ]
Retention Rate [ Will create weekly cohorts and track their progress ]
Goals for February:
2000 ‘Total Scans Logged’ on platform.
600 social posts on platform.
DAU:MAU = 50%
Create & integrate comprehensive tutorial videos & prompt flows.
Key Asks.
We are looking for influencers to do brand partnership agreements with, if you are one or know someone who is passionate about healthy living, social networking and technology consider me OPTED IN for an introduction 😊
Do you know any investors interested in consumer social & digital health? Can you introduce us? 🙏 If yes, let me know! I’ll provide you with a forwardable blurb + mini deck you can pass along!
We are gearing up for a pre-seed round of fundraising in late Q1 that will begin after we collect and summarize The Warm Up data. If you want to cut the line and become an investment partner with Elevate. Let’s connect!
Thank you!
To the amazing creators that have joined our squad. Grant, Christian, Letesha, Jocelyn, Damian, Anna, Kate, Natasha & Amanda. We recognize and are humbled that you have taken a leap of faith with us, and we promise you, it’ll be worth it.
Sean, Founder and COO
#DontWaitElevate