Discover more from Munday Curve
Elevate: April '23 Investor Update
User Feedback. User Feedback. User Feedback.
“I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things." - Steve Jobs
TL;DR. (Quick summary)
Elevate’s Opening Tutorial is a Success!
More Elevaters are using the platform daily!
The Build A Meal feature has created a 35% spike in meals logged in 7 days.
Forgot to Log? No problem we deployed the oops! feature!
If you'd like to catch up and discuss Elevate’s next steps. Let's schedule a quick 30 min call here: https://calendly.com/elevate-health/30min
What is Elevate?
Elevate is a health-centric social network that revolves around speeding up how gym workouts and diets are logged by powering users' cameras with patent-pending technology. We believe our tech will become the gold standard for consumers tracking their daily fitness goals, minimizing 90% of the typing typically done on apps across the industry. We are building a new segment in digital health which we call camera-utilized tracking.
See for yourself with our new Tutorial!
Goals for April:
Push 50 pieces of advertising content across 6 Elevate platform channels. ✅ 
Grow the number of influencers partners to 20.❌ 
Build, Test & Deploy ‘Build A Meal’ feature ✅
Build, Test & Deploy “OOPS I FORGOT!” feature✅
1 New Versions (1.2.2) — New User Tutorial, Forgot to Log, New View Recipe Screen, Build A Meal.
The Power of a Great Opening Tutorial:
Early last month we realized from conversations with our users that they were confused about how to log things from our camera screen. Writing everything out has been ingrained into everyone in fitness for so long that tracking meals and workouts from a camera screen is not intuitive at first. We decided to change that. We acted quickly and deployed the tutorial you've seen above last week. In 7 days we’ve seen a near 60% increase in news users logging at least one meal or workout within 24 hours.
A majority of our product updates during this phase of our Beta have revolved around responding to user feedback.
Our Beta users felt that our meal logging was somewhat restrictive to the unique meals they are trying to create to achieve their dietary goals. Which is why we built, tested and deployed Build A Meal. This hub gives users fast and easy access to track highly customized meals with the dearth of all of our features- meal scan, search, barcode or self entry.
Our users were not enjoying how many screens they needed to view to get all the information about a recipe an influencer posted. We created a concise one screen View Recipe page that removes the clutter and extra taps on the screen (aligning with our mission to remove unnecessary taps on a phone).
All of our lives are busy, it’s never easy to stay disciplined keeping track of every morsel of food or rep in a gym. We get it. Oops. Button. Activated. ❇️😬 This feature allows users to go back and log both workouts and meals.
At Elevate, we’re obsessed with the belief that healthy choices should be convenient to make and iterating quickly with user feedback is how we plan to hit product market fit at WARP speed!
Goals for April:
Increase DAU:MAU to 40%
Integrate and Deploy Push Notifications.
Implement App Store Optimization intiative.
Grow the number of influencers partners to 25.
Collection & Implementation of CrossFit data.
We are gearing up for a pre-seed round of fundraising and are excited to share more details about our growth. Do you know investors interested in consumer social & digital health? Would you be willing to introduce us? If yes, let me know! I’ll provide you with a forwardable blurb + mini deck you can pass along! If you want to cut the line and become an investment partner with Elevate. Let’s connect!
Thank you to our Ambassadors that have fallen in love with Elevate and been sharing it with endlessly with friends, family and audience almost daily. We see you 👀. It makes us so happy you consider Elevate a place you can grow and become your best. It’s only 📈📈 from here.
Sean, Founder and COO
Thanks for keeping up with us! Subscribe here to keep receiving our updates!